Culture and creativity are our calling cards to the world, opening doors, building relationships and forging connections through sharing stories and experiences. They enable Scotland to deliver its goals of being a progressive, flourishing and innovative society, with a strong, growing and inclusive economy driven by the culturally confident population who live, work and visit here. Culture and creativity helps us be more human, spark spirit and live well. It's vital we continue to invest in them both for the sake of ourselves and for future generations to come.